The social media campaign "geschlecht: mensch" was developed as part of my bachelor thesis, with the goal of promoting education on gender equality. The campaign's message is clear: every individual holds equal worth, regardless of gender identity, sex, or sexual orientation. To support this message, the campaign emphasizes the importance of knowledge as the foundation for fostering understanding and equality. Concept, photography, and layout were all crafted by me to create a cohesive, impactful initiative.