Nina Fellner Studio

JA SURF

// BRANDING

JA SURF is a surf brand based in Nosara, Costa Rica, with a brand identity crafted to break away from traditional surf imagery—no waves, no surfboards, no sun. Instead, I developed a playful, minimalist logo featuring a simple smiley face, where the eyes form the letters "J" and "A" to represent JA. This unique approach brings a friendly, positive vibe to the brand, reflecting the spirit of the surf school. Beyond the logo, I also designed the website, ensuring a cohesive online experience that captures JA SURF’s fresh aesthetic and easygoing energy. To further enhance the brand's reach, I created a suite of social media content that highlights the school’s personality and engages its community of surf enthusiasts.

// WEB DESIGN

The goal of the JA SURF website was to create a seamless, user-friendly experience that captures the brand’s laid-back coolness. Designed with easy navigation in mind, the site allows visitors to connect effortlessly with the surf school’s unique personality and offerings. Feel free to check it out at www.jasurf.com.

//SOCIAL MEDIA

JA SURF's social media, @jasurf.cr, captures the essence of surf culture with a focus on good vibes, surf happiness, and a strong connection to its community. Each post shares the joy of surfing and the relaxed spirit of Nosara, featuring vibrant photos, engaging stories, and moments that highlight the simple pleasures of life on the waves. With a welcoming tone and a commitment to building close connections, @jasurf.cr invites followers to join the family, spreading stoke and surf happiness to all.

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