The Jungle Roasters
// BRANDING
A bold and joyful coffee brand inspired by the wildness of the jungle.
The Jungle Roasters is a bold and unique coffee brand that brings the raw energy of the jungle into the urban environment. With a strong visual identity that combines deep greens, earthy tones, and vibrant accents, it evokes a sense of wildness, freshness, and authenticity.
© 2025
Targeted at a young, urban audience, especially Gen Y and Gen Z, the brand is all about spreading joy and good energy. Whether it‘s a morning coffee on the way to work or a cozy moment in the café, The Jungle Roasters aims to bring happiness into everyday life through color, design, and great coffee.
The core idea is to bring plants into the city, not just literally, but through atmosphere, mood, and branding. It captures the untamed spirit of nature while staying minimal and adaptable. From packaging and print design to merchandise and social media, the simple yet impactful logo works across all spaces.
It’s more than coffee. It’s a jungle state of mind.
